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对外经济贸易大学
英语学院
(英文)
schoolofinternationalstudies
universityofinternationalbusinessandeconomics
pragmaticstrategies
inadvertising:implicatures
wangying
athesissubmittedtoschoolofinternationalstudiesof
universityofinternationalbusinessandeconomics
inpartialfulfillmentoftherequirement
forthedegreeofmasterofarts
april
beijing,china
1introduction
theintentionofthisstudyistoexplorepossibleadvantagesofdescriptivetranslationstudiesasinitsapplicationintranslationpracticeandtranslationanalysis.
sinceearly20thcentury,translationstudiesgraduallybrokeawayfromthemarginalstatuswithinotherrelateddisciplinesandestablisheditselfasanempiricalscience.fromthenon,schoolsofthoughthavekeptcomingoutandeachclaimsitslegitimacyforexistence.amongtheseschoolsisdescriptivetranslationstudies(dts).
dtsapproachestranslationfromanempiricalperspective.translationisviewedtobeasocialactivityhavingsignificantimportanceinthereceivingcultureandforthetargetcommunity.therefore,translationisdealtwithbeyondthelinguisticrealizationandlanguagecomparison,andisincorporatedinsocialandculturalcontext.
myattentionwasfirstdirectedtodtsbyitspeculiarcharacteristicofobservation,descriptionandexplanation.thesubjectiswhateverhappensintranslationpractice,fromthedeterminationofprospectivefunctionoftranslationtotheprocessoftranslator’schoiceofstrategies,brainstormingandtherevision,tothefinalproductmakingappearanceinthetargetcommunity.
themethodofdtsisbasicallydescriptive.theprescriptivetendencyandtheproblem-solutionpatternisabandoned.translationphenomenaarenoteddown.withaccumulateddata,someunderlyingtruthsabouttranslationwillcomeoutwhichwillprovetobeinstructivenotonlyfortheoreticalprobebutalsoforappliedtranslationpractice.iwillapplythisdescriptivemethodinthecasestudyofthisthesis.
aconvenienttoolhasbeensetuptoconductdts.“norm”isoperativeateverystageofdescriptionandexplanation.function,processandproductandtheirrelationshipaswellareskeletalstructureofwhatconstitutedescriptivestudies.translationphenomenaareaccountedforwiththehelpofnorm.
thecasetakeninthisthesisisthechineseclassicthedreamofredmansions.twoenglishversionstranslatedrespectivelybyyanghsien-yianddavidhawksarecomparedandobservationsaremadeinregardtotheirtranslationapproaches.
inthisregard,myobservationsarelimitedtoseveralaspects,ihopein-depthobservationandexplanationwilldoneinlightofdts.
2outline
2.1developmentandmajorconceptsofdts
inthispartiwilldescribeholms’basicmapofdtsandtherelationshipbetweenfunction,processandproduct.iwillalsodiscusssomeimportantconceptssuchaspseudo-translation,multipletranslation,translationese,normetc.
2.2methodolgy
iwillinthispartdiscussthemethodologyofdtsbeforeiapplythesametothecasestudyinthisthesiswithemphasistobeplacedonsemioticapproachandtheconceptnorm.
2.3dtsincontrasttoothertheories
acontraststudywillbeconductedherewiththeobjectivetofindthedifferenceofdtsfromothertheoriessuchasequivalencetheoryandthechinesexindayacriteria.someadvantagewillpossiblybeshowninthisstudy.
2.4casestudy
inthispart,translationofthedreamofredmansions(alsotranslatedasthestoryofthestone)willbeunderinvestigationinlightofdts.translationsamplestobequotedherewillbeselectedatrandom.
2.5conclusion
basedontheaboveelaborationofdtsandthecasestudy,possibleconclusionwillbeontheadvantageofdtsinspecificstudyoftranslation.suggestionsonfurtherresearcheffortswillbemadealso.
(note:whilethetopicwillremainthesame,theabovearrangementofcontentsissubjecttochangeintheprocessofwriting.)
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-引文范例(仅供参考)
“itisthereforepointlesstotrytomaketcmorescientificthanissensibleinviewofitscomplexsubject-matterandavailablemethods.translatingisamental,multi-factorialactivitywhichcannotexhaustivelybeinvestigatedwithinalinguisticframeworkignoringthepersonofthetranslator.”(wilss,1982:217)
‘“噢，这就是恐水病吧?你们贵族圈子怎么流行起这种病来啦?真够呛的!费芬斯小姐，您喝点茶大概没关系吧!”’(张南峰，1990：59-60)
附录3-参考文献范例(仅供参考)
wilss,wolfram.thescienceoftranslation–problemsandmethods.gunternarrverlagtubingen,1982.
newmark,peter.atextbookoftranslation.newyork:prenticehall,1988.
delabastita,dirk.translatingpuns:afalseoppositionintranslationstudies.target,1991(3:2):137-152.